Whether you are an owner of a big company or you have just started your business, you need a marketing plan to run your business. You can go ahead with different types of marketing strategies, but not every strategy does not have to work. You need a multiple marketing strategy to work together so that you can maximize your profit. Digital Marketing is one of the many strategies that you need to build your business.
Digital marketing is a form of marketing where you sell your products or services on various Digital Platforms like Social Media Channels, Website and SEO management, Running Ads, and many more. With digital marketing strategies, you can reach your potential customers with the use of various platforms of the internet.
Why do you need a Digital Marketing strategy?
Facebook has more than 3 billion users. YouTube has more than 2.5 Billion active users. And there are more than 5 billion people who use the internet in one form or another. So, your business needs to be online. If your product or services are not on the internet then your competitor will use the internet to market their products and hence they will win the race of successful business.
Types of Digital Marketing
There are many forms of digital marketing that you can use to grow your business. For better results, you should use more than 2 forms of digital marketing to grow your business.
SEARCH ENGINE OPTIMIZATION
For this, all you need is a website and a purpose for that website. You are good to go with SEO. You need to spend your money on Domain and hosting and if you can do the SEO by yourself (which is possible if you can manage time) then you do not need to spend money on SEO. By doing SEO, your website will be recognized by search engines like Google, Bing, etc. Once your SEO works well your website will start to appear in Search Search Engine Result Pages which means you will have your potential customer.
SOCIAL MEDIA MARKETING
Social Media Marketing is the best way to start your digital marketing journey. When you do not have any type of experience all you need is to post anything related to your business on social media platforms. But you will need to learn the right way to post and the content you need to post. This is a long journey so start posting the information about your business on Social Media.
PAY-PER-CLICK MARKETING
Pay per click like Facebook ads, google ads, and more, this is where you need money to reach your potential customer in a very short time. You need good campaign management for better results. You can start with any amount of money you want but as a digital marketer, I would suggest starting your campaign with RS 100 and judging the result then increasing the amount accordingly. If results are not satisfactory with 100 rs in 3 days you need to stop that campaign right away and start a new campaign.
Local Business Marketing
If you own a physical store or shop of products or services. You need to make a profile on business listing sites and you will have more chances to have more customers. Google Business Profile is one of the best Local Business sites where you can list your business and if someone searches for a related product near your shop, google will show your shop as a priority.
Email Marketing
Now, suppose you have done everything listed above and you got many customers with the above strategies. And you are launching a new product that you want to share with your older customers first or you want to give them exciting offers. To market your new products and to retain original customers you need to email them about the offer and this is where you will need Email Marketing.
Final Words
As a digital marketer, I know that anyone can do all these by themself but due to lack of time and management of other works, you might need a digital marketer who can do all of these with results. You can contact me or any other better digital marketer who can do this for you. All you need is to start the journey of digital marketing for your business to grow faster.